top of page
Senior Copywriter
Peugeot,
by design
A French Automotive Pitch
The Brief
Peugeot was coming stateside. Our job was to assist them in increasing brand awareness and desire over a five year period with an interesting long standing activation.
​
We did this by creating a highly visual modular and responsive museum experience that would travel to major cities and stimulate senses as well as stir excitement for the brand.
​
Each room was a unique experience that challenged the viewer to interact with the room in various ways. Below is a small portion of the room renders we created as proof of concept for our pitch.
Do Not Cross
In a museum there are always boundaries. But in our museum we asked the viewer to push past them. When they do. Their surroundings change as well as the prompt.
​
Do not cross the line...
Do NOT cross this line...
Okay, seriously. Don't cross it.
You shall not pass!
Not. Another. Step.
Carousel Triptych
This room asks you to press the button and stop the conveyor
belt on the miniature models
that best describe you.
​
Lock in your dream style.
Lock in your dream vacay.
Lock in your dream bite.
​
What you're left with is your
own personal triptych.
​
More rooms
There were so many awesome rooms to explore like the dashboard sensory hall and the 360 Me experience that had viewers experiencing the different parts of the Peugeot, by design in unique settings.
VP Group Creative Director: Megan Cross
Art Direction: Alex Bernson Julie Kutler
Copywriting: Savannah Bernson Nico Giarrano
Plus an entire XD team and a ton of other amazing creatives
bottom of page