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Senior Copywriter
Bowery
A Vertical Farming Company
THE BRIEF
Our task was to increase brand presence for Bowery, an amazing vertical farming company that has many environmental benefits like the ability to provide a healthy abundance of clean, fresh food in small spaces.
Our approach was to take our food to both the street and the skies with Living Walls where our messages came to life with the plants that Bowery grows themselves. We enhanced this campaign with a brand experience.
BEYOND TRADITIONAL
These aren't ordinary ads. These are living ads. In between two pieces
of glass is fresh food you could
harvest and enjoy on the spot.
These Living Billboards could
be seen growing at bus stops, on billboards, at farmers markets, and above grocery stores. They displayed the factsimportant to Bowery about their
positive impact on the world
and their community.
EXPERIENTIAL
Following the billboard campaign we expanded to have a food truck and a farmers market stand to display Bowery's technology and produce and allow consumers to interact and experience Bowery first hand.
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